Building Prepaid Profitability

Building Prepaid Profitability 

A Mercator Advisory Group Research Brief Sponsored by TAS Group

The prepaid account/card value chain involves many players, and so margins are thin for any one player.

For a prepaid program manager, the goal is to gain as much revenue share as possible to support the program, increase offerings, and keep shareholders happy. One way for program managers to control costs is by managing multiple processes within the value chain, thereby retaining more of the revenue. Another is to structure the program using as many variable-cost components as possible to counter the volatility of many prepaid segments, which can change from year to year.

 

Read this white paper to learn how Prepaid Program Managers can shrink their value chain and enjoy a larger share of the revenue pie.

 

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